This  booklet is a fascinating and enjoyable documentation of one of the designers’ most intriguing project: MR JONES WATCHES: a series of watches designed to provoke thought about the cultural functions of watches and suggest alternative visions.

About the project: The design critic Del Coates notes that "it is impossible, in fact to design a watch that tells only time”. Watches have specific values that are at least as important as timekeeping. The design questions underpinning this series of watches were inspired by investigation into the cultural messages that the watch expresses. The design questions underpinning this series of watches were inspired by investigation into the cultural messages that the watch expresses. The answers to the questions that this project poses are intended to be both playful and provocative. The series is an attempt to propose some oblique evolutionary paths for the watch…
…All of the watches in this series are produced in a spirit of critical design. They are not proposed as consumer objects, rather their intent is to provoke reflection about the watch and it’s cultural functions. The watches are not purely speculative – all have been produced as one-off working timepieces.

About the booklet: The booklet is A5 size (210mm x 148mm), 16 Pages long and has details and photographs of all the watches in the series.
The booklet is beautifully printed in four-colour offset litho.
A great reference for designers or a unique gift at a fantastic price!