What is idCAST?

Issue #4 / June 2006.
As Materials Become Smarter

The idCASTis a participatory monthly webzine focusing on the thinking, the work, and the people that bridge design, culture and technology. Our vision is that the idCAST becomes a clear and concise voice for those who are at the forefront of all related fields, and to facilitate the formulation of a diverse and active network of creative people.

We aim to generate interest and "vibe" around the innovation that encapsulates social values, design aesthetics and technological ingenuity. We aim to become a meaningful source of content for designers, technologists, artists, and social researchers, and to grow to be an edgy tool of cultural expression. Equally important is our aim to serve as a platform for an emerging community and facilitate the evolution of knowledge and collaboration.

The idCAST is a participatory magazine. As such, it exists in two parallel dimensions: The Magazine is the front of idCAST, featuring five articles every month. Two of those articles are interviews with prominent figures in our respective universe, and three are articles carefully selected, edited and served from our HotKitchen.

TheHotKitchen is an ever-changing, ever-growing posting and discussion zone where our readers can become contributors and take part in weaving the idCASTnetwork. Following a simple and consistent process each contributor can post any relevant piece of information, comment on others posts, and search through the database. Once a month the editors of idCAST select three of the most valuable posts and feature them and their authors on the Magazine, thus creating a blend of the well- known, established voices, with the fresh expression of up and coming innovators.

We hope to be a meeting place for those who stand on this 3-way bridge of design, technology and culture.

We invite you to read,
We invite you to participate,
We invite you in.