WEDNESDAY 22nd APRIL
Morning: “Design and its double” by G. Innella
The importance of representation in design. Is representation a medium or a product? The designer enters the world of total communication, where the totality of object, image, text, concept and context constitutes the final product, presaging the possibility of a circular pattern, of an exchange of roles between designer, publishers, curators, auctionists and manufacturers. In this circularity of roles, the representation constitutes not only the final product, but also the fuel that powers the system.
Links related to the presentation:
- Back to the future trailer
- Studio Job
- Maarten Baas
- Boym Partners
- Tom Dixon
- Design Front
- Non-red chair
Afternoon: “Pika Pika” by S. Muscolino
PIKA PIKA describes a technique of creating an abstract animation film by drawing with flashlights. A series of photographs using long exposures are edited together to make them appear as an animation. The technique requires a group of people to collaborate in order to draw the animation together. PIKA PIKA is an onomatopoeia first used by a group of Japanese lighting doodle artists to describe this technique. It describes the sound a flashlight makes when being turned on/off.
Steps:
1. Set the camera up in a spot about 10-15 ft away where you will easily be able to draw your picture.
2. Set the camera’s shutter speed to bulb or at a longer exposure.
3. Draw the image with the flashlight.
4. Draw it over and over again.
5. Play them consecutively and make an animation.
Related links:
- PIKA PIKA on Id-Lab’ HotKitchen
- PIKA PIKA workshop in Dusseldorf
- Lichtfaktor Photostream
Students write their name, using the PIKA PIKA technique: